Full Disclosure: I work at matchmine. Just saying.
Today matchmine announced that blogged.com has gone live on the matchmine Media Discovery Platform. It’s weird to say it as “matchmine announced”, since, well, I’m part of matchmine. Almost like when people do their “about” page in the third person, but I digress.
Here’s what that means: Blogged.com is a directory with over 200,000 rated blogs in its catalog. Since their mission is to help users “find better blogs”, they need to constantly find ways to help connect users with what they’re looking for. By partnering with matchmine, they’re able to deliver relevant content to anyone visiting blogged.com that already has a MatchKey.
Since its launch, it’s been no secret that I’m a fan of blogged. I’m constantly looking for new blogs to check out, and blogged is a great resource for that. [They also rated blogstring.com a 9.0 out of 10, which I'm pretty happy about] And I may be biased, but now that they’re offering recommendations based on what I like- what’s stored in my MatchKey- blogged.com’s ability to deliver stuff I’ll like is that much better.
But enough of the rah-rah marketing hype. Let’s take a look at this thing.
Let’s assume you don’t already have a MatchKey and you’re not already a member of blogged.com.
Step One: The Signup
The first step is to sign up as a member of blogged.com.

Pretty self-explanatory. Once you’ve signed up, you have the option of inviting your friends by scraping your address books:

Step Two: Add Your Blog (If You Have One)
If you have a blog, this is where you can add it to blogged.com’s directory. They’ll have an actual human being review it, and will give you a score out of 10.

But we’re here to check out the recommendations, so let’s skip this part.
Step Three: Tell Them What You Like
Now you’re a member of blogged.com. Congratulations. Here’s what that looks like:

Since you’ve got no favorites, blogged.com starts off by showing you what’s popular. But if you want personalized recommendations, you can click to get them:

When you go the recommendations screen the first time, you’ll see a list of blogs you may like, based on what blogged.com knows about your preferences…..and that’s not much since you just started and haven’t rated anything yet:

Clicking on the “how’d we pick these?” link gives you:

And that’s the MatchKey part. The things you rate, click, and favorite on blogged.com are stored in your MatchKey, giving you better recommendations. But since we’re just getting started here, let’s improve our recommendations by saying what we like. To do that, I clicked on “Improve Your Recommendations”:

Here goes. I like Movies & TV, love Sports, love Web 2.0, love Business, like Gaming, hate Politics, love Tech & Gadgets, like Career, hate Home, hate Food & Drink, hate Health & Fitness, hate Automotive, hate Shopping, hate Kids & Parenting and like Travel & Culture. In blogs, anyway.
Step Four: See The Recommendations
Once you’ve rated stuff, your MatchKey evolves in the background. The recommendations change based on that preference evolution.

The first recommendation: Blog Maverick. Mark Cuban’s blog. I love it. Then there’s Tommy Lasorda’s World. Excellent. Blog Psychologist? Sounds interesting. Profy- love it. It’s one of my favorite new blogs.
I have to be honest in that my first page of MatchKey-based recommendations are right-on. I’m not shilling here. I actually like what they’re giving me here, and I can understand why I’m getting these recommendations.
Final Thoughts
I have to take a step back when thinking about how I would rate the blog discovery process on blogged.com. First, I love finding new blogs. Second, I work at matchmine. Third, I already love blogged.com (did I mention they rated blogstring 9.0 out of 10?). So, can I possibly objective when talking about this?
Well, I think I can. At the end of the process I’m given a set of recommendations, and I am being absolutely honest in that they were good.
But that’s just me. What do you think?